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Lo Lifes

Project type

Documentary Photography

Date

March 25

Location

London

This is part of an ongoing project documenting a tight-knit community of collectors who live and breathe Ralph Lauren and Polo Sport. That label doesn’t do it justice though as its way more nuanced that that, I’ll break it down further in a series of blog posts.

These shots capture a big moment: Rack-Lo, founder of the legendary Lo Life movement, came over from New York to host the first-ever Lo Goose on Big Ben event. I’m not giving too much context just yet, the photos speak for themselves. But just so you know, it’s a competition, and the judges? The community itself.

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